About me
I’m a data-driven social media and growth professional with experience supporting creative teams, and running campaigns across online and offline channels.
My background combines content creation, paid advertising, data analysis, recruiting, and creative direction, allowing me to approach growth from both a creative and operational perspective.
Recent projects:
Branding and Visual Identity for AuraStay Hotel
This is the branding and visual identity I designed for AuraStay Hotel, a luxury hospitality concept centered around calm, escape, and understated elegance.
The identity is built around a minimal and refined logo that reflects the hotel’s quiet sophistication and timeless character, while still carrying a subtle Gen Z sensibility through its clean, modern restraint and contemporary visual language. A soft, muted color palette combined with natural lighting and airy compositions sets the tone for a peaceful yet elevated experience.
The visual system was developed to communicate a sense of slow living and effortless luxury. Imagery focuses on intimate, tranquil moments such as room service, slow mornings, and quiet time spent on a balcony away from everyday noise. Overall, AuraStay positions itself as a serene escape that feels refined and luxurious, while still feeling fresh, relevant, and aligned with a younger, design conscious audience.
The Logo
The logo is a refined, minimal wordmark designed to reflect AuraStay’s understated sense of luxury. The clean, elegant letterforms create a timeless and balanced look, allowing the brand to feel sophisticated without being overly decorative.
A defining feature is the curved “Y” at the end, which adds a subtle but distinctive touch. This soft curve introduces a sense of fluidity and warmth, contrasting the structured typography and giving the logo a unique, recognizable finish. The result is a mark that feels both classic and modern, aligning with the hotel’s calm, elevated, and contemporary identity.
Branding and Visual Identity for Rooted Nutrition
The branding and visual identity for Rooted Nutrition was designed around the idea that wellness begins at the root. Centered on nourishment, balance, and the connection between food and overall wellbeing, the brand blends modern wellness culture with a calm, elevated aesthetic that feels both approachable and refined.
The identity uses a minimal visual language paired with earthy tones, soft neutrals, and organic textures to reflect grounded living and natural healing. Inspired by fresh produce, slow routines, and mindful habits, the overall direction communicates a sense of ease rather than restriction, positioning healthy living as something beautiful, sustainable, and deeply personal.
The visual system combines clean typography with understated editorial compositions, creating a modern yet warm atmosphere that appeals to a younger, design conscious audience. Imagery focuses on intimate everyday moments such as grocery shopping, preparing fresh meals, morning rituals, and caring for your body from within. Particular emphasis is placed on the relationship between nutrition, gut health, energy, and skin, reinforcing the idea that feeling good internally is reflected externally.
Overall, Rooted Nutrition positions itself as a contemporary wellness brand that makes healthy living feel aspirational, effortless, and aesthetically grounded, while still rooted in science, balance, and self care.
The Logo
The logo for Rooted Nutrition is a refined minimal wordmark that reflects a natural, science-based approach to health and wellbeing. The elegant typography gives it a clean, luxury feel while still staying approachable and grounded.
A simple tree symbol sits within the identity, representing growth, balance, and the idea that good nutrition supports the body from the roots up.
The color palette uses deep forest green and white, creating a calm, fresh, and trustworthy look. The green brings in nature and nourishment, while the white keeps the design modern, clean, and clinical.
Website design for HairDo
The Hairdo website concept revolves around modern luxury, trust, and bold visual assurance, prioritizing the work itself over dense text or intricate designs.
It employs a minimalist, neutral palette of soft whites, blacks, and subtle warm hues to spotlight hair textures, colors, and styling nuances. This approach delivers a high-end vibe without clutter, aligning with expectations for premium beauty brands.
Branding and Visual Identity for Hikari House - Japanese Inspired TeaHouse
The branding and visual identity for Hikari House is designed around the idea of light as a form of stillness. A Japanese inspired tea house and calm working space, it exists as a quiet escape from constant stimulation, where focus, rest, and ritual come together in a single environment.
The identity is rooted in a minimal visual language inspired by natural greenery, soft light, and traditional Japanese aesthetics. Earthy greens, muted neutrals, and organic textures are used to reflect a sense of balance and harmony with nature, while maintaining a modern, refined tone. The overall direction avoids excess, instead embracing space, silence, and simplicity as core visual elements.
The system combines clean typography with subtle hand drawn doodle elements, introducing a human and slightly imperfect layer to an otherwise structured design. These details reference quiet observations, passing moments, and the gentle rhythm of daily life within the space. Imagery focuses on serene scenes of tea preparation, filtered sunlight through trees, quiet working moments, and slow interaction with nature.
Overall, Hikari House positions itself as a contemporary tea house and mindful workspace where traditional Japanese inspiration meets modern calm living. It is designed to feel grounding, intentional, and softly immersive, encouraging visitors to slow down, think clearly, and reconnect with presence through tea, nature, and light.
The logo design
The logo for Hikari House is centered around a simple illustration of a child pouring tea, capturing a quiet moment of care, ritual, and presence. The design is minimal, focusing on soft lines and gentle movement to reflect calmness and intention.
Paired with a clean, understated wordmark, the identity feels balanced and grounded. The simplicity of both elements reflects the philosophy of the tea house, where stillness, focus, and everyday rituals are at the heart of the experience.
Together, the emblem and typography create a calm, refined identity inspired by tradition, nature, and quiet moments of connection.
Meta Campaign for Trailblazer Hydration Pack
A performance-driven Meta carousel campaign built around the idea of uninterrupted movement. The concept starts with a strong, curiosity-led hook and guides the viewer through a simple narrative, showing how traditional gear disrupts performance and how Trailblazer removes that friction.
Visually, the campaign uses a minimalist approach, combining natural landscapes, fit athletes in motion, and subtle product integration to maintain a premium feel. A consistent color palette and clean typography tie the system together, creating a cohesive and scroll-stopping experience that feels both aspirational and grounded in real use.
Visual Identity for Zen Matcha
This social media identity for Zen Matcha focused on building a cohesive, instantly recognizable Instagram presence.
The goal was to turn the feed into a consistent brand experience using color, layout, and typography.
When a visual system is done right, every post reinforces the brand.
Concept: Selling the Outcome, Not the Product
This Meta ad explores a shift from feature-led messaging to lifestyle-driven storytelling. The creative highlights emotional outcomes like clarity, glow, and balance.
The ad is designed for a Gen Z audience (ages 18–30) with interests in fitness, wellness, and lifestyle content. Visually, it leans into a clean, minimal aesthetic to align with native Instagram and Facebook feeds, allowing it to blend seamlessly and capture attention.
Messaging is kept concise and benefit-driven to support scroll-stopping performance and quick comprehension in-feed.
The objective was to position Omega-3 as a daily upgrade, something that enhances how you think, feel, and show up.
Branding for KnockOut
Designed for a female-only boxing gym launching in Skopje, the social media identity balances modern minimalism with a moody edge.
A neutral color palette was intentionally chosen to reinforce strength, discipline, and a refined sense of intensity.
Instagram feed for Knock-Out
The emblem features a striking mid-punch silhouette frozen at the moment of impact, epitomizing boxing. Rendered in pure black and white, the design highlights precision, power, and control by removing distractions and emphasizing raw intensity.
A bold, uppercase wordmark grounds the composition with steadiness and self-assurance, underscoring the gym’s no-nonsense stance. Together, the imagery and typeface convey resilience, discipline, and empowerment, conveying a space created for women to train with purpose and authority.
The logo design
Visual Identity for Checkmate Sushi
For this campaign, I created vibrant, mouth-watering visuals for Checkmate Sushi’s Instagram, making sushi the star. The focus was on bold, natural shots that highlight color, texture, and freshness, while keeping a clean, modern aesthetic. Every image was designed to feel approachable, shareable, and irresistible, bringing the restaurant’s personality and food to life on social media.
Website design for Intermezzo
The Intermezzo website captures the energy and style of Skopje’s luxury nightclub scene. Sleek, modern design meets dynamic photography of the venue, cocktails, and events, with subtle animations and hover effects adding movement and excitement. Dark, moody tones with vibrant accents reflect the club’s exclusive, upscale vibe, creating a digital experience that feels as lively and immersive as the nightlife itself.
Editorial Jewelry Campaign
Animal Portraits
For this campaign, I paired bold animal portraits with fine jewelry, letting both the pieces and the animals’ personalities shine.
The styling was minimal, keeping the focus on texture, detail, and expression.
I used a neutral palette with soft whites, blacks, and subtle metallics so the jewelry pops without distraction. The goal was simple: make every shot feel luxurious, confident, and editorial.
Meta Ad for Ahilej Gym - Membership Campaign
This Meta ad concept leverages testimonial-style messaging to build credibility and emotional connection. By leading with a bold, first-person statement, the creative immediately captures attention while reinforcing the idea of long-term transformation.
The ad is targeted toward adults aged 25–45 with interests in fitness, health, and personal development, particularly those looking to regain strength, confidence, or consistency in their routine.
Visually, the direction focuses on authenticity and intensity, using a real-life gym environment and minimal branding to keep the message relatable and native to the feed.
The objective was to position the gym as a place for sustainable progress, not quick fixes, using social proof and aspirational relatability to drive engagement and consideration.
Web design and content creation for Mako Market
The Mako Market company website was a concept filled with playful energy and vibrant colors to captivate younger audiences. The client wanted dynamic food photos in a scrollable grid with fun hover animations to evoke social media vibes, balanced by clean whites for a modern, uncluttered feel.
aleksandratasevskabiz@gmail.com